The Pen Name Publishing Formula
(Instant Digital Download)
The five steps: pick the series, build the pen name, write the outlines, let AI draft from them, publish on Amazon.
INSTANT ACCESS | INCLUDED
Need Help? [email protected]
Need Help? [email protected]
Sick Of Side Hustles That Pay You Once? Here’s The Fix
While AI drafts each book from your outlines, and you shape and polish every page.
What is the Pen Name Publishing Formula?
It's the way to own a book series on Amazon — a real series, with your pen name on every cover and every royalty landing in your account — even if you've never once in your life called yourself a writer!
Imagine finishing the work on a book just once... and then getting paid for it again and again, copy after copy, month after month, for as long as readers keep buying.
Imagine a reader finishing book one, absolutely loving it, and racing straight to book two, then book three, then book four, each one handing her straight to the next.
Imagine never again sitting through another mind-numbing survey, never again packing another order at your kitchen table after a full day's work, never again watching the money stop dead the very day you stop!
Sound too good to be true?
America's most famous book series were built exactly this way!
Carolyn Keene, the "author" of every Nancy Drew book, never existed.
Incredibly, neither did Franklin W.
Dixon, whose name appears on every Hardy Boys book!
Edward Stratemeyer's syndicate owned those pen names and every outline behind them, paid hired writers about $125 a book to fill in the outlines, and put out about 1,300 books — collecting royalties on every copy while the hired writers collected their $125, once, and went home.
That's the exact opposite of the one-and-done money every side hustle you've tried has paid you — the survey, the printable, the Etsy order, each one paying you once and then going stone-cold dead.
The Pen Name Publishing Formula puts you squarely in the owner's chair — the series, the pen name and the outlines are yours — without inventory and without trading one more evening for a $20 gift card!
It splits the work the way the syndicate did.
You pick the series, build the pen name and write the outlines.
AI takes the hired writer's chair: it fills in each outline while you shape, check and polish every page.
Checking means you read every chapter, fix whatever doesn't sound right and make sure it follows your outline before anything goes live.
And you disclose the AI the way Amazon's rules require.
Then you publish on Amazon, straight to the Kindle readers who finish one book and go hunting for the next.
Why does a series make all the difference?
Because readers who like an author go back for more.
Between 82% and 89% of them go looking for more books by the author they enjoyed.
So what happens when that reader finishes your one lonely book and goes looking?
She finds nothing, and she's gone.
I call that a Dead-End Book, and it's why most people's first books earn nothing at all.
About 80% of authors with one to three books earn under $100 a month.
Authors with 25 or more books?
A median of about $3,000 a month.
The difference is a shelf of books that hand the reader along, one to the next...
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$27, one time.
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The Pen Name Publishing Formula is a shortcut.
My name is Heather Allison, and I publish children's books.
I also hold a law license, so I read Amazon's rules the way a lawyer reads a contract: every word, twice.
Sixteen of my books are on Amazon right now.
My KDP dashboard shows $19,428.57 in estimated royalties from April 29, 2020 to September 26, 2026.
Those books earned close to nothing until late 2024.
The climb started in January 2025.
My best months since have run about $1,000 to $1,250.
I built them in series.
My Angel Series runs three books deep: Angel Grandma, Angel Grandpa and Angel Pet.
Strong Girl, Strong Girl has a twin called Brave Boy, Brave Boy.
Little Hands, I'll Love You Forever comes in two editions, one for a daughter and one for a son.
The syndicate would have recognized every one of those decisions in a heartbeat.
And it never wrote its own pages.
It used a stable of hired writers.
Today, AI can do the drafting.
That's the shortcut: AI in the hired writer's chair.
I know, you may be thinking Amazon won't allow AI-written books.
It does.
Amazon's own rules permit them, as long as you disclose the AI.
(The Book Publishing Mistake-Proof Checklist covers those disclosure rules in plain English, so your account stays safe.)
And that's the only yes you need.
Laid off, or worried you might be?
Nobody has to hire you to publish a book.
You don't need an interview, a résumé or anyone's permission.
You need a series, a pen name and the outlines.
So for $27, you get the syndicate's whole structure, start to finish.
The formula runs in five steps:
Step 1: Pick the series.
Step 2: Build the pen name.
Step 3: Write the outlines.
Step 4: Let AI fill in each outline while you shape, check and polish every page.
Step 5: Publish on Amazon.
What a Series Means for You and Your Kitchen-Table Business...
Readers come back when there's a next book waiting for them…
…Most people who try publishing never give them one.
They crank out a journal, then a coloring book, then a planner, each one a Dead-End Book with nothing behind it…
…So the Pen Name Publishing Formula has you plan the whole series before a single page gets written, and every book is built to point straight at the next one…
…And in turn, the reader who loved book one already knows exactly what to buy next.
Sell one book and you've got a sale.
Own a series and you've got a business.
Not overnight, but book by book, the same way every famous series in America was built.
No, that doesn't mean every book will sell.
Nobody's does.
But a series gives every reader you win somewhere to go next, and that changes everything about how your royalties add up.
How far you take it is up to you.
Why Your Side Hustles Never Added Up...
You're far from the only one who gave up on them.
Side hustles have fallen to 27% of U.S. adults, the lowest since 2017.
The median side hustle pays $200 a month.
$200 a month, for all those evenings.
If yours paid you even less, you didn't fail.
The one-and-done model failed you.
The pen name model has a far longer record: about 1,300 books out of a single syndicate, under names the syndicate kept for itself.
And readers will open their wallets for books they love.
When I took Imagine A World to Kickstarter, 295 backers pledged $20,891 against an $11,111 goal, and Kickstarter tagged it a "Project We Love." A second book, The Animal World, raised $6,349 from 155 more backers.
You'll notice something missing here: customer stories.
I don't have any yet.
The formula is brand new, and I'd rather leave this space bare than fill it with something I made up.
When those stories come in, you'll see them.
Inside the Pen Name Publishing Formula, You'll Discover...
• Why every side hustle you've tried stopped paying the day you stopped working it, and why a series is built differently.
• How to pick a series Kindle readers already go looking for.
(Pick wrong, and you've just built a row of Dead-End Books.)
• The split that built Nancy Drew: exactly which jobs YOU keep as the owner, and which ones you hand off.
• How to build a pen name that belongs to you, so your real name never has to appear on a single cover.
• The fill-in pages that make each book in your series hand the reader straight to the next one.
• The rule Amazon sets for AI-written books, and how to disclose so your account stays clean.
• The cap Amazon puts on how many new titles you can publish in a week, and the calendar that keeps you inside it.
HERE'S EVERYTHING INCLUDED:
5 bonuses included today
THE PEN NAME PUBLISHING FORMULA
The whole method, start to finish: pick a series Kindle readers already go hunting for, build the pen name, write the outlines, let AI draft from them, and publish on Amazon.
INSTANT ACCESS | INCLUDED
BONUS #1: PEN NAME PRIVACY & BRANDING STARTER KIT
A pen name brainstorming process, a name-conflict checklist and sample author bios. Plus the plain-English truth about what a pen name protects and what it doesn't, so you never lean on it for something it can't do.
INSTANT ACCESS | FREE
BONUS #2: THE 30-DAY ROYALTY BUSINESS JUMPSTART
Your first month, one bite-sized task a day: research a niche, check readers are buying in it, set your budget ceiling, finish your book brief.
INSTANT ACCESS | FREE
BONUS #3: THE TECH-FREE AUTHOR'S SETUP COMPANION
Annotated, click-by-click setup for Amazon KDP and Author Central: where the keywords go, how to upload your files, and the setup errors that stall a launch.
INSTANT ACCESS | FREE
BONUS #4: THE BOOK PUBLISHING MISTAKE-PROOF CHECKLIST
Prepublication checks for metadata, covers, interiors, pricing, settings, review policies and disclosures — run it before you hit publish.
INSTANT ACCESS | FREE
BONUS #5: THE BUSY AUTHOR'S 5-HOUR-A-WEEK PLAN
Five work blocks a week, with must-do and can-wait tasks marked — for the side-income seeker who works this after a full day.
INSTANT ACCESS | FREE
Only $27.00
Get The Pen Name Publishing Formula For Just $27.00! Delivered instantly.
Now Available For Instant Download
$27, one time.
100% secure 256-bit encrypted checkout
Instant access. Backed by a 30-day money-back guarantee.
Get The Pen Name Publishing Formula For $27.00
The Structure That Built America's Most Famous Series, Now In Your Hands
I packed what I've learned from 16 books on Amazon and two Kickstarter campaigns into this formula.
You get the owner's side of the syndicate's playbook: the series, the pen name and the outlines, all of it yours.
Backed By Our 30-Day Money-Back Guarantee
Watch How The Pen Name Publishing Formula Works, Step by Step...
Instant access. 30-day money-back guarantee.
What Does the Record Say?
"Project We Love." That's what Kickstarter called Imagine A World, after 295 backers pledged $20,891 on an $11,111 goal.
Here's Everything You're Getting For Only $27.00 Today
The Pen Name Publishing Formula
(Instant Digital Download)
The five steps: pick the series, build the pen name, write the outlines, let AI draft from them, publish on Amazon.
INSTANT ACCESS | INCLUDED
Bonus #1: Pen Name Privacy & Branding Starter Kit
(Digital PDF Download)
Name brainstorming, conflict checklist, bio examples, and what a pen name does and doesn't protect.
INSTANT ACCESS | FREE
Bonus #2: The 30-Day Royalty Business Jumpstart
(Digital PDF Download)
A day-by-day plan for your first month: niche, demand check, budget, book brief.
INSTANT ACCESS | FREE
Bonus #3: The Tech-Free Author's Setup Companion
(Digital PDF Download)
Annotated KDP and Author Central setup, keyword entry, file uploads and the common errors to avoid.
INSTANT ACCESS | FREE
Bonus #4: The Book Publishing Mistake-Proof Checklist
(Digital PDF Download)
Prepublication checks for metadata, covers, interiors, pricing, settings, review policies and disclosures.
INSTANT ACCESS | FREE
Bonus #5: The Busy Author's 5-Hour-a-Week Plan
(Digital PDF Download)
Five weekly work blocks, with must-do and can-wait tasks marked.
INSTANT ACCESS | FREE
Backed By Our 30-Day Money-Back Guarantee
Your Purchase Is Backed By Our 30-Day Money-Back Guarantee
Before you spend a dime on anything, you want to know exactly what you're getting, and that you can get every penny back if it's not right for you.
I'd want the same.
And even though it's only $27.00, you worked hard for that money.
It counts.
So get the formula.
Read it.
Then put it to work: pick your series and write your first outline.
If you're not happy with what you've learned, email us at [email protected] within 30 days and ask for your money back.
You'll get your $27.00 refunded, and the five bonuses are yours to keep no matter what you decide.
You'll owe nothing, pay nothing, and still walk away with the bonuses.
Frequently Asked Questions
Need help? [email protected]
Anyone who wants extra monthly income from home and is sick of one-and-done money, especially if you've never once thought of yourself as a writer.
You DON'T need to be one.
You need to own the outlines, the series and the pen name.
Nobody has to hire you to publish a book.
You don't need an interview, a résumé or a boss's approval to own a series on Amazon.
And the years you've worked count here: what you know about a trade, a town or a kind of person can become the world a whole series is set in.
No.
You write the outlines, the plan for each book, AI drafts from them, and you check every chapter before it goes live.
That's the same split the Nancy Drew syndicate used: the syndicate owned and planned the series, and hired writers filled it in.
Yes.
Amazon's own rules permit AI-written books when you disclose the AI.
The Book Publishing Mistake-Proof Checklist lays out those disclosure rules in plain English, so your account stays safe.
If those books are one-offs, they're Dead-End Books: a reader who finds one has nowhere to go next.
The formula shows you why they stalled, and how to plan a series where every book hands the reader to the next.
Plenty of people are publishing on Amazon.
Most of them publish one-offs: a journal here, a coloring book there.
The formula has you build something different, a series planned from the first page, so the reader who finds book one has a reason to buy book two.
Because the pen name belongs to you, not to whoever does the drafting.
Carolyn Keene never existed, yet her name sat on the cover of every Nancy Drew book.
A pen name also keeps your real name off the cover, if you'd rather keep it private.
The Pen Name Privacy & Branding Starter Kit shows you how to set one up.
Most book programs have you publish one-offs.
A one-off is one-and-done money with a cover on it.
This formula has you plan a series from the very first page, so each book sends the reader straight to the next.
I won't promise you a number, and I'd be wary of anyone who does.
My own books earned close to nothing until late 2024.
My best months have run about $1,000 to $1,250.
Your results depend on the series you choose, the work you put in and what readers decide to buy.
Not yet.
The formula is new, and I'm not going to invent stories to fill this space.
What I can show you is my own record on Amazon and Kickstarter, and the record of the syndicate that built Nancy Drew.
You're getting The Pen Name Publishing Formula, available instantly, plus five bonuses: the 30-Day Royalty Business Jumpstart, the Tech-Free Author's Setup Companion, the Pen Name Privacy & Branding Starter Kit, the Book Publishing Mistake-Proof Checklist and the Busy Author's 5-Hour-a-Week Plan.
Yes.
You get a 30-day money-back guarantee, and the bonuses are yours to keep whatever you decide.
The Next Book In Your Series Is Waiting
On this page, I've shown you how the most famous series in America really got made, why a single book goes nowhere, and why a series keeps handing readers along.
If that made sense to you, just imagine what the full formula and all five bonuses will do once they're open on your kitchen table.
Remember, with our 30-day money-back guarantee, you have nothing to lose.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
Earnings Disclaimer: The royalty figures on this page are Heather Allison's own estimated KDP royalties from April 29, 2020 to September 26, 2026. They are not typical and are not a promise or guarantee of what you will earn. Your results depend on many factors, including the series you choose, your effort and reader demand, and you may earn little or nothing. This product is for educational purposes only. Although Heather Allison holds a law license, nothing in this product is legal advice, and no legal services or contract templates are provided.
This product is brought to you and copyrighted by Featherway Consulting LLC